Marketing B2B Technology
Explores B2B tech marketing trends, tools, and strategies with industry leaders.
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
In this episode, Oktopost VP of Marketing Adi Krysler explains why B2B marketers need a dedicated social media platform, highlighting Oktopost’s unified suite for publishing, employee advocacy, and social listening that ties social activity to revenue impact. She emphasizes the power of employee ambassadors to extend reach and build trust, and discusses how B2B buying journeys are becoming as fast, visual, and personalized as B2C, requiring a blend of organic, paid, and influencer tactics. Krysler also shares insights on measuring advocacy ROI, the evolving role of VP of Marketing, and advice for new marketers on choosing the right tools and focusing on measurable business outcomes.
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...
The Role of Video in Engaging Customers – RS Raghavan – Animaker
In this episode, RS Raghavan, CEO and Co‑Founder of Animaker, explains how his passion for visual storytelling led to an AI‑powered platform that turns text prompts into studio‑quality videos in minutes, dramatically simplifying video creation for marketers, sales teams, and...
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...