Marketing B2B Technology
Explores B2B tech marketing trends, tools, and strategies with industry leaders.
AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack
In this episode of Marketing B2B Tech, global marketing manager Iskren Lilov explains how Muckrack’s AI‑powered communications platform combines media monitoring, journalist databases, press distribution and geo‑measurement to help PR teams demonstrate value. He highlights that 99% of AI citations come from non‑paid, earned media, making PR‑driven SEO (GEO) crucial for AI discoverability. Lilov stresses the need for PR to lead GEO strategy, backed by robust, pre‑campaign measurement frameworks from AMEC, and warns against relying on vanity metrics.
The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite
In this episode, Mike Maynard talks with Yeager Kumaraparan, co‑founder of Paperflite, about the evolution of sales enablement from simple content distribution to AI‑driven, agent‑based platforms that guide reps through the entire deal lifecycle. Kumaraparan explains how Paperflite’s suite—covering prospect...
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
In this episode, Oktopost VP of Marketing Adi Krysler explains why B2B marketers need a dedicated social media platform, highlighting Oktopost’s unified suite for publishing, employee advocacy, and social listening that ties social activity to revenue impact. She emphasizes the...
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...
The Role of Video in Engaging Customers – RS Raghavan – Animaker
In this episode, RS Raghavan, CEO and Co‑Founder of Animaker, explains how his passion for visual storytelling led to an AI‑powered platform that turns text prompts into studio‑quality videos in minutes, dramatically simplifying video creation for marketers, sales teams, and...
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...