Recent Posts
News•Feb 27, 2026
Campaign Trail: Bosch Builds Cute Robots to Push Windshield Wiper Innovation
Bosch’s Mobility Aftermarket division launched the "Impressive Innovation" campaign featuring cute anthropomorphic robots to spotlight windshield wiper technology. The 30‑second spot, created with Bailey Lauerman, runs through March across streaming, social, audio and search platforms. Production involved a custom rain chamber, 3D‑printed robots and 360° digital assets, turning a mundane auto part into a showcase of engineering. The narrative targets both workshop installers and everyday drivers, aiming to shift perception of wipers from cheap replaceables to innovative safety components.
By Marketing Dive
News•Feb 27, 2026
How Progressive Balances AI Use with Authenticity as Scrutiny Persists
Progressive launched the "Drive Like an Animal" ad using AI‑generated animal drivers while retaining Flo’s voice, aiming to blend efficiency with brand authenticity. The AI approach slashed production time and budget, allowing the campaign to meet a tight deadline for...
By Marketing Dive
News•Feb 25, 2026
Philadelphia’s New Brand Platform Positions Cream Cheese as Kitchen Staple
Philadelphia Cream Cheese unveiled its biggest ever marketing push, the “Really Philly Good” platform, developed by Johannes Leonardo. The campaign introduces a cowboy‑esque brand character, Phillyboy, featured in 19 short spots across linear TV, streaming, YouTube, social and audio. Targeting...
By Marketing Dive
News•Feb 24, 2026
Olaplex Links with ‘SNL’ Star to Blend Science, Style and Humor in New Ads
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
By Marketing Dive
News•Feb 24, 2026
What BodyArmor’s NCAA Deal Means for Coca-Cola’s Hydration Portfolio
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court,...
By Marketing Dive
News•Feb 23, 2026
Waterloo Sparkling Water Names Dentsu Creative Social AOR as Brand Expands
Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record, coinciding with the rollout of new flavors Banana Berry Bliss, Melon Medley and a year‑round Lemon Italian Ice. The partnership is timed to the opening of the...
By Marketing Dive
News•Feb 23, 2026
Dentsu Entertainment, Iconic Arts Partner to Create Brand-Oriented IP
Dentsu Entertainment announced a strategic partnership with Iconic Arts to develop original, brand‑centric intellectual property, emphasizing anime and serialized formats. The collaboration will initially serve Dentsu’s Japan‑US synergy initiatives, helping Japanese and global brands launch cross‑market franchises. Leveraging Iconic Arts’...
By Marketing Dive
News•Feb 20, 2026
Microdrama Apps Stand Out on Mobile: Here’s What the Numbers Say
Short and micro‑drama apps emerged as a breakout mobile category in 2025, logging 5.78 billion hours of usage year‑over‑year. The segment recorded the second‑largest download surge, adding 1.66 billion installs, while revenue jumped 115% to $2.98 billion, placing it third in revenue growth...
By Marketing Dive
News•Feb 19, 2026
Butterball Names Carmichael Lynch AOR in Reach for Year-Round Relevancy
Butterball, the leading U.S. turkey producer, has named Carmichael Lynch its new agency of record for creative, social, and media planning. The partnership aims to shift the brand from a holiday‑centric image to year‑round cultural relevance, emphasizing its purpose of “helping...
By Marketing Dive
News•Feb 18, 2026
PepsiCo’s First Creator-Led Product Launch Reimagines Chips for Gen Z
PepsiCo Foods unveiled its first creator‑led "Flavor Swap" snack line, teaming influencers Madison Beer, iShowSpeed and Dude Perfect with new chip‑flavor mash‑ups. The products launched exclusively on TikTok Shop with a nationwide rollout slated for March, aligning the launch with...
By Marketing Dive
News•Feb 18, 2026
Frosted Flakes Remixes ‘90s Jingle to Reintroduce Tony the Tiger
Kellogg's Frosted Flakes teamed with rap artist JID to remix its classic “Hey Tony” jingle, releasing the track on Spotify and Apple Music. The song launches at the Frosted Flakes Day Ones Bowl Game on Feb. 22, accompanied by limited‑edition apparel and a collectible box sold...
By Marketing Dive
News•Feb 18, 2026
How Hefty Is Unifying Its Brand Portfolio Marketing with John Cena
Hefty has broadened its long‑standing partnership with John Cena, launching the "Strong Choice" campaign that showcases the brand’s full portfolio—from trash bags to food storage and partyware. The initiative, produced by McCann with media handled by Hearts & Science and PR by Edelman,...
By Marketing Dive
News•Feb 11, 2026
Kotex Serves up Brand Platform, Refreshed Identity with ‘Own Your Flow’
Kotex unveiled a global brand platform called “Own Your Flow,” pairing a refreshed visual identity—highlighted by a bold red palette—with a 90‑second AI‑enhanced video that uses tennis as a metaphor for the pressures women face. The campaign, produced by MJZ...
By Marketing Dive