Marketing is Hard!

I'm Leaving My VP Marketing Role at Yonder. Here Are the Ten Things I Wish I'd Known on Day One.

Tom Davies, former VP of Marketing at Yonder, shares ten hard‑earned lessons from building the fintech rewards card from scratch. He emphasizes starting with deep customer insight, delivering a single clear value proposition, and balancing brand and performance spend. The post also highlights the power of creativity over raw ad budgets and the shifting skill set required as a startup scales. Ultimately, Davies warns that larger budgets bring greater risk and demand stronger cross‑functional governance.