Live From Boston at MarketingProfs B2B!
In this episode, Chris and John report live from the MarketingProfs B2B conference in Boston, highlighting the event’s key sessions and networking opportunities. They discuss the launch of Google Gemini 3, emphasizing its advanced AI capabilities and potential impact on B2B marketing strategies. The hosts also explore how Google’s new GenAI-powered SERP results are reshaping organic search and content planning, and they touch on the relevance of GEO targeting in the evolving digital landscape.
Chloe Wix Of Spotify On Building An Ad Platform For The Future
In this episode, Chloe Wix, Spotify’s Global Head of Product and Commercial Growth, explains how Spotify’s advertising platform has evolved from big branding pushes to a self‑service, always‑on model, detailing the split between the walled‑garden Ads Manager and the programmatic...
Do You Have A Data Quality Problem? Foog Da Boot It!
In this episode of Marketing Over Coffee, host John Wall and Chris Penn sit down with Katie Robbert, CEO of Trust Insights, to discuss the importance of clean data and how it underpins effective AI strategies. They break down the...
Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
In this episode, Meta’s VP of Marketing Science Alex Schultz walks listeners through the fundamentals of digital marketing—from the underlying infrastructure and channel mix to advanced topics like targeting, untargeting, and measuring customer lifetime value and marginal returns. He shares...