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MarketingCharts

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Research/data for marketing leaders on growth/acquisition

Recent Posts

The American Public’s Not Keen on Ads in AI Search Results
News•Feb 20, 2026

The American Public’s Not Keen on Ads in AI Search Results

A recent survey shows that most American internet users find ads embedded in AI‑generated search results intrusive, preferring organic answers. The finding coincides with broader ad fatigue on streaming platforms and signals a shift in how marketers must approach AI‑driven discovery. CMOs are already reallocating budgets toward entertainment IP, data infrastructure, and a mix of programmatic and direct buying to stay relevant. High‑growth firms are spending roughly double the marketing share of stagnant peers, underscoring the urgency to adapt.

By MarketingCharts
AI Figures Heavily Into CMOs’ Strategic Considerations
News•Feb 18, 2026

AI Figures Heavily Into CMOs’ Strategic Considerations

Chief marketing officers are increasingly prioritizing emerging media such as entertainment IP and FAST platforms, with Black audiences driving a disproportionate share of streaming time. CMOs expect most of their revenue in five years to stem from products that do...

By MarketingCharts
Which Consumer Brand Was Most Loved Around the World in 2025?
News•Feb 9, 2026

Which Consumer Brand Was Most Loved Around the World in 2025?

A YouGov BrandIndex survey of over 6 million respondents across 28 markets named WhatsApp the most loved consumer brand in 2025, posting a 41.5 overall score. Samsung trailed by a whisker at 41.4, leading the quality metric, while YouTube ranked third...

By MarketingCharts