The American Public’s Not Keen on Ads in AI Search Results
A recent survey shows that most American internet users find ads embedded in AI‑generated search results intrusive, preferring organic answers. The finding coincides with broader ad fatigue on streaming platforms and signals a shift in how marketers must approach AI‑driven discovery. CMOs are already reallocating budgets toward entertainment IP, data infrastructure, and a mix of programmatic and direct buying to stay relevant. High‑growth firms are spending roughly double the marketing share of stagnant peers, underscoring the urgency to adapt.
AI Figures Heavily Into CMOs’ Strategic Considerations
Chief marketing officers are increasingly prioritizing emerging media such as entertainment IP and FAST platforms, with Black audiences driving a disproportionate share of streaming time. CMOs expect most of their revenue in five years to stem from products that do...
Which Consumer Brand Was Most Loved Around the World in 2025?
A YouGov BrandIndex survey of over 6 million respondents across 28 markets named WhatsApp the most loved consumer brand in 2025, posting a 41.5 overall score. Samsung trailed by a whisker at 41.4, leading the quality metric, while YouTube ranked third...