MarkLives (South Africa)

#TheMarketer: What SA CMOs Would Advise Their Peers

South African CMOs shared hard‑won advice, urging peers to pursue bold, visionary moves that redefine brands rather than chase incremental tweaks. They stress protecting a brand’s emotional truth, granting marketers freedom to experiment, and blending creativity with data‑driven insight. Consistency, genuine customer appreciation, and a relentless focus on fundamentals were highlighted as essential for sustainable growth. The collective guidance underscores that a clear, authentic brand strategy is the North Star for navigating today’s fast‑changing market.