News•Feb 23, 2026
How to Future-Proof Your AI Stack with Data Governance
MarTech outlines a framework for B2B firms to future‑proof AI deployments through robust data governance and consent management. It stresses tagging consent metadata at capture, using centralized policy tools with decentralized enforcement, and establishing a cross‑functional governance council. The guide also calls for explainable AI logs and transparent customer communication to maintain trust and regulatory compliance. Together, these steps enable AI models to access the right data across the full marketing‑sales funnel without legal risk.