MediaRadar Unveils Major Expansion of CTV Universe Across Streaming, Live Sports and Local Markets
MediaRadar announced a major upgrade to its Connected TV (CTV) platform, adding AVOD giants like The Roku Channel and YouTube and deepening live‑sports coverage. The Q1 2026 data shows a 60% rise in AVOD advertisers, a 2.5‑fold increase in creatives, and a twelve‑fold jump in ad occurrences across 210 DMAs. The enhanced suite now ties streaming, live sports, linear TV and other media channels into a single intelligence layer. The rollout is available through MediaRadar’s competitive, commercial, market and creative intelligence products.
Winning in Sports Advertising Means Playing a Different Game
Sports advertising has moved from a single‑channel, game‑day focus to a multi‑platform ecosystem that includes linear TV, streaming services, highlight reels, and social media. Brands now allocate spend across these fragments, making visibility into competitor activity more complex. While live...
Winning Down-Ballot in 2026: Where Political Ad Dollars Are Moving Next
Political advertising is shifting toward earlier, fragmented spending with a strong focus on down‑ballot races. State and local campaigns now represent nearly half of total ad spend and over half of ad volume, driving a $5.5 billion boom. MediaRadar positions itself...
MediaRadar Launches the First Market-Level View of the Advertising Ecosystem for Media Owners
MediaRadar introduced Market Intelligence, the first market‑level view of the advertising ecosystem designed for media owners. The platform delivers real‑time visibility across streaming, digital, social and traditional channels, building on its Competitive and Commercial Intelligence solutions. Early adopters, including SiriusXM,...
Putting Customers at the Center of Innovation: Inside MediaRadar’s Early Adopter Program
MediaRadar has launched an Early Adopter Program that places customers at the heart of product development, turning them into co‑creators rather than post‑launch reviewers. The first output, a Market Intelligence view, equips media sellers with a top‑down snapshot of advertising...
Signal Shifts: How Finance Advertisers Are Quietly Rewriting the Media Mix
Financial services advertising is undergoing a strategic overhaul as fintech firms allocate roughly 75% of their media budgets to digital channels, outpacing traditional banks’ 60% share. In the investment segment, digital spend surged 68% year‑over‑year while TV budgets contracted, prompting...
MediaRadar Expands Live Streaming Sports Coverage to Include Formula 1 Advertising
MediaRadar announced that its live‑streaming sports intelligence now covers Formula 1 advertising, coinciding with F1’s first‑ever exclusive distribution on Apple TV+. The move follows the sport’s 2025 global fan base reaching 827 million, a 12% year‑over‑year increase and a 63% rise since 2018....