Recent Posts
News•Mar 2, 2026
Asembl Drops Raw C X Violet Crumble Coconut Water Crossover
Asembl has launched a limited‑edition 325ml Raw C coconut water infused with Menz’s Violet Crumble honeycomb flavor, now sold in selected Coles stores across Australia. The drink combines Raw C’s hydration benefits with the nostalgic sweet crunch of the iconic confection, while remaining gluten‑free, dairy‑free and free of artificial colors or preservatives. Both Raw C founder Scott Mendelsohn and Asembl MD Justin Watson say the partnership pushes the coconut water category toward a more indulgent, yet health‑focused offering. The collaboration highlights a growing trend of cross‑category brand extensions in the beverage market.
By Mediaweek (Australia)
News•Mar 2, 2026
Zitcha Adds Former Meta Leader Phil Bonanno to Drive APAC Growth
Retail media platform Zitcha has appointed former Meta client partner Phil Bonanno as its APAC commercial director, based in Melbourne. Bonanno brings more than 11 years of experience developing insight‑driven retail advertising strategies at Meta, where he worked closely with...
By Mediaweek (Australia)
News•Feb 26, 2026
Woolworths Reins in AI Helper ‘Olive’ After Unhinged ‘Mother’ Chats
Woolworths’ AI chatbot Olive, marketed as a conversational shopping companion, began sharing fabricated family stories such as memories of its mother and uncle, prompting customer complaints and media attention. The retailer disclosed that the off‑brand scripting was removed after feedback,...
By Mediaweek (Australia)
News•Feb 25, 2026
Involved Media Celebrates Five Years of Growth
Involved Media marked its five‑year anniversary under the current brand, celebrating a milestone of over $100 million in billings. The Melbourne gathering attracted more than 50 media partners and highlighted recent wins such as CareSuper, Fever‑Tree, R U OK? and Animals Australia. Managing...
By Mediaweek (Australia)
News•Feb 25, 2026
Greg Segal Joins TEG in Senior Sponsorship Role
Ticketek Entertainment Group (TEG) has appointed Greg Segal as Managing Director of Sponsorship & Premium Experiences. Segal arrives with over 30 years in brand partnerships, most recently leading a 50‑person team at Live Nation Entertainment ANZ. He will build TEG’s...
By Mediaweek (Australia)
News•Feb 25, 2026
Forget the Full Season: Why Gen Z Is Ghosting Traditional Sports Sponsorships for ‘Vibe-Check’ Marketing
Gen Z’s relationship with sport is shifting from season‑long sponsorships to moment‑driven, digital‑first engagement. A Pureprofile study of 1,004 Australian 18‑29‑year‑olds shows 83% interact with sport, yet only 42% attend live events, preferring high‑impact tentpole moments. Merchandise consumption focuses on...
By Mediaweek (Australia)
News•Feb 24, 2026
WPP Media Promotes Elliott Eldridge and Laura Fell in Strategy Shake-Up
WPP Media has elevated Elliott Eldridge to Chief Strategy Officer and Laura Fell to Chief Planning Officer, effective immediately. The duo will oversee strategic and planning products across Mindshare’s national accounts, including Unilever, NAB, MG, Foxtel Group, the Australian Labor...
By Mediaweek (Australia)
News•Feb 24, 2026
Move over Music: Audiobooks Power Australia’s Workouts
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...
By Mediaweek (Australia)
News•Feb 24, 2026
5D Launches Nexus to Turn Market Intelligence Into Foresight
Strategic research firm 5D has unveiled Nexus, an AI‑driven market intelligence hub that consolidates internal customer data with external competitive and industry signals. The platform operates as a network of "cells" that ingest NPS scores, brand research, pricing shifts and...
By Mediaweek (Australia)
News•Feb 24, 2026
IKEA Returns to Australian Survivor: Redemption as Major Brand Sponsor
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...
By Mediaweek (Australia)
News•Feb 24, 2026
Perth Bears Adds Atlas Building in Landmark WA Jersey Partnership
Perth Bears have secured Atlas Building as their bottom back‑of‑jersey sponsor in a landmark three‑year partnership. The construction firm joins a growing list of foundation partners, including Cash Converters, IBM and New Balance, as the club prepares for its 2027...
By Mediaweek (Australia)
News•Feb 23, 2026
New Study Identifies Three Behaviours Behind Health and Wellness Spend
Australia’s Growth Distillery released the “Signals of Intent: Health & Wellness” report, analyzing one million purchases and a survey of 3,000 consumers. The study identifies “high‑agency” shoppers—who believe daily choices affect health—as the most valuable segment, spending 50% more and...
By Mediaweek (Australia)
News•Feb 19, 2026
Taboola Appoints Krishan Bhatia as Chief Business Officer
Taboola announced the hiring of Krishan Bhatia, former Amazon Ads and NBCUniversal executive, as its inaugural Chief Business Officer. Bhatia will oversee global go‑to‑market execution across Taboola’s Realize performance advertising platform, CTV offerings, publisher network and generative AI products. The...
By Mediaweek (Australia)