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Membrain Blog

Membrain Blog

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Complex B2B sales, CRM, methodology, coaching and enablement for behavioral change.

Recent Posts

Stay Here: The Now Is Where Complex Sales Actually Happen
News•Feb 25, 2026

Stay Here: The Now Is Where Complex Sales Actually Happen

George Brontén argues that complex B2B sales succeed when salespeople stay fully present in each interaction. By focusing on the current conversation, they better understand buyer needs, uncover hidden stakeholders, and co‑create a shared mental model. This present‑moment approach leads to higher win rates and smoother deal progression. The article urges sales leaders to train teams to resist future‑oriented distractions.

By Membrain Blog
Building Sales Teams That Don’t Quit with Eric Laroque
News•Feb 22, 2026

Building Sales Teams That Don’t Quit with Eric Laroque

In a February 2026 interview, Eric Larocque, founder of Cultivate Winning, detailed how his early experiences in a butcher shop and competitive hockey forged a grit‑first mindset that now drives his sales leadership. By overhauling team structure, deploying Salesforce and SalesLoft,...

By Membrain Blog
What Should I Talk To My Manager About?
News•Feb 18, 2026

What Should I Talk To My Manager About?

Most B2B sales managers assume they are coaching, yet reps feel unsupported, creating a communication gap. The article proposes a structured cadence of distinct coaching calls—development, strategy, pipeline, deal, win/loss, and account planning—to give managers a clear framework. Each call...

By Membrain Blog