
The article argues that broadcasters should embed traditional TV formats within creator channels rather than merely licensing talent. By leveraging creators’ repeatable engagement formulas, formats like Family Fortunes can be re‑imagined for social‑first audiences, as demonstrated by the Sidemen partnership that amassed over 3 million YouTube views in two days. This creator‑centric licensing model lowers commissioning risk, revives dormant IP, and creates new revenue pathways. The shift calls for treating creators as franchise partners rather than just talent.

Social platforms are experiencing a revenue surge, with YouTube reporting $60 billion and Reddit posting a 70 % YoY increase in Q4. At the same time, regulators worldwide are moving to restrict under‑16 access, as Australia bans it and the EU, US,...

The article likens today’s music industry to a boiled‑frog scenario, where streaming platforms and social media have gradually reshaped power dynamics. Labels and artists now chase audience slices sold by platforms, forcing relentless content output to appease algorithms. This shift...