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MIDiA Research Blog

MIDiA Research Blog

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Analyst research on music, entertainment, creator economy, and fandom.

Recent Posts

The Sidemen Formula: Why TV Formats Belong on Creator Channels
News•Feb 25, 2026

The Sidemen Formula: Why TV Formats Belong on Creator Channels

The article argues that broadcasters should embed traditional TV formats within creator channels rather than merely licensing talent. By leveraging creators’ repeatable engagement formulas, formats like Family Fortunes can be re‑imagined for social‑first audiences, as demonstrated by the Sidemen partnership that amassed over 3 million YouTube views in two days. This creator‑centric licensing model lowers commissioning risk, revives dormant IP, and creates new revenue pathways. The shift calls for treating creators as franchise partners rather than just talent.

By MIDiA Research Blog
AI Is Booming for Social Platforms – but so Is Regulation
News•Feb 12, 2026

AI Is Booming for Social Platforms – but so Is Regulation

Social platforms are experiencing a revenue surge, with YouTube reporting $60 billion and Reddit posting a 70 % YoY increase in Q4. At the same time, regulators worldwide are moving to restrict under‑16 access, as Australia bans it and the EU, US,...

By MIDiA Research Blog
The Music Industry’s Boiling Frog Moment
News•Feb 12, 2026

The Music Industry’s Boiling Frog Moment

The article likens today’s music industry to a boiled‑frog scenario, where streaming platforms and social media have gradually reshaped power dynamics. Labels and artists now chase audience slices sold by platforms, forcing relentless content output to appease algorithms. This shift...

By MIDiA Research Blog