Finnair has launched a bespoke in‑flight soundscape composed by Finnish composer Lauri Porra, featuring a 12‑track, 45‑minute orchestral suite. The music is timed to each stage of the journey—from boarding to landing—and incorporates traditional Finnish instruments such as the kantele and jouhikko. By owning the soundtrack and publishing it on streaming platforms, Finnair aims to shape passenger mood, reduce travel anxiety, and reinforce its Finnish heritage as a brand differentiator. The initiative highlights sound as an untapped element of airline customer‑experience design.
Matter and Shape 2026, a Paris design salon, spotlights the theme of scale, juxtaposing industry giants that account for roughly 15 % of the €470 billion global furniture market with boutique studios whose collectible pieces are achieving record prices, such as a...