MovieMaker

A Superhero at Your Side: Saga.xyz’s Strategy for Building AI Bridges Without Replacing Human Creation

Saga.xyz, originally a blockchain scaling protocol, is pivoting to AI by creating licensed AI agents that embody well‑known film, TV and video‑game characters. The company plans to launch agents for major IP through licensing deals, initially targeting video‑game versions of the characters and deploying them across social platforms. These agents will retain personalized memory, provide game guidance, and act as brand ambassadors while studios retain control via guardrails. Saga.xyz hopes the approach will keep fans engaged between releases without altering canonical storylines.