Recent Posts
News•Feb 25, 2026
From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
Retail data is now the backbone of outcome‑based CTV audiences, allowing brands to target known, competitive or lapsed shoppers on premium video platforms. Kroger Precision Marketing reports that campaigns built on its grocery‑derived audiences generate a median 5% lift in sales and an 8% increase in household penetration. The convergence is extending beyond CPGs, with automotive, insurance, fitness and quick‑service restaurants using weekly refreshed purchase signals to reach lifestyle‑aligned viewers. This data‑driven approach is reshaping audience definition, measurement and real‑world ROI for marketers.
By Multichannel Merchant
News•Feb 25, 2026
Great Clips Taps Into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign
Great Clips leveraged NFL quarterback Kirk Cousins as a brand spokesperson in a January 2026 promotion tied to the College Football Playoffs, offering a $9.99 haircut coupon. The 24‑day campaign generated an 11.6% sales lift and a 7.4% rise in...
By Multichannel Merchant
News•Feb 25, 2026
From Avoiding Bad Ads To Demanding ROI
Integral Ad Science (IAS) is shifting from merely blocking bad ads to proving that media quality drives measurable ROI for brands. CEO Lisa Utzschneider says advertisers now demand evidence that premium placements improve efficiency, prompting IAS to deploy AI models...
By Multichannel Merchant
News•Feb 24, 2026
Fresh Step’s Valentine’s Day Campaign Bolsters Its Brand Refresh – and Cat Adoptions
Fresh Step partnered with Bumble and Best Friends Animal Society for a Valentine’s Day "Date Cats, Not Humans" campaign, encouraging single users to swipe for adoptable cats. The initiative covered adoption fees and offered free litter throughout February, resulting in...
By Multichannel Merchant
News•Feb 24, 2026
Why Custom Algorithm Company 59A Cares So Much About Offline Data
Custom algorithm firm 59A, which has been serving UK advertisers for six years, announced its U.S. launch last week, appointing Jon Nash as the first U.S. CEO. The company builds bespoke media‑buying code by blending online signals with a wide...
By Multichannel Merchant
News•Feb 23, 2026
Experiential Marketing Trend of the Week: Tarot Card Readings
A Pew Research survey shows 30% of U.S. adults consult astrology, tarot or fortune tellers at least yearly, fueling a surge in experiential marketing that leverages cartomancy for personalization. Brands such as Netflix, Pandora and Hendrick’s Gin have turned tarot...
By Multichannel Merchant