WNBA Announces Historic Canadian Media Rights Agreement with Bell Media
The WNBA has signed a historic multiyear media rights deal with Bell Media, making TSN the primary broadcaster of league games in Canada starting with the 2026 season. The agreement designates TSN as the official media partner of the Toronto Tempo, the league’s first Canadian franchise, and includes coverage of marquee events such as the All‑Star Game, Playoffs, Finals and Draft, with select games also airing on CTV and streaming on Crave. Viewership of the 2026 WNBA Draft on TSN jumped 172% versus the previous year, underscoring rapid growth in the Canadian market. The partnership aligns with the WNBA’s 30th‑season expansion and its broader push to elevate women’s basketball globally.
WNBA Expands Fan Access with Free Streaming of All 2026 Preseason Games
The WNBA unveiled its 2026 preseason schedule, featuring 18 games that will stream for free on the WNBA App for anyone with a WNBA ID. Four matchups will also be broadcast nationally on ION, expanding the league’s television footprint. The...
Mars Snacking and WNBA Announce Multiyear Partnership
Mars Snacking announced a multiyear partnership with the WNBA, naming M&M’S the league’s Official Chocolate Partner. The deal kicks off at the 2026 WNBA Draft with immersive activations, including a photobooth and product giveaways. Both brands aim to create shared,...
Stephen Curry Leads NBA’s Top-Selling Jersey List for 2025-26 Regular Season
The NBA and NBPA announced that Stephen Curry of the Golden State Warriors topped the league’s Top‑Selling Jersey list for the 2025‑26 regular season, while the New York Knicks led team merchandise sales. Fourteen players on the jersey list have...
WNBA and NBA Board of Governors Approve WNBA Expansion Teams in Cleveland, Detroit and Philadelphia
The WNBA and NBA Board of Governors officially approved three new franchise locations: Cleveland, Detroit and Philadelphia. Cleveland’s team will begin competition in the 2028 season, Detroit follows in 2029, and Philadelphia launches in 2030. The expansion marks the league’s...
Fifteen Prospects to Attend WNBA Draft 2026 Presented by State Street Investment Management SPY
The WNBA announced that 15 elite prospects, led by UCLA center Lauren Betts, UConn guard Azzi Fudd, Spain’s Awa Fam Thiam and TCU guard Olivia Miles, will attend the 2026 Draft on April 13 at The Shed in New York....
Procter & Gamble Enters New Era in Sports as Official Partner of the WNBA
Procter & Gamble announced a multi‑year, multi‑brand partnership with the Women’s National Basketball Association, extending its earlier Mielle deal into a broader portfolio that includes Secret, Olay, Tampax and other household names. The collaboration will feature athlete‑co‑created products, such as...
Fire and Tempo Select 22 Players in WNBA Expansion Draft 2026 Presented by State Street Investment Management SPY
The WNBA announced that the Portland Fire and Toronto Tempo each selected 11 players in the 2026 expansion draft, bringing the total to 22. Selections featured two recent champions, 14 internationals, and two unrestricted free agents who can be designated...
NBA Board of Governors Approves Sale of Trail Blazers to Investor Group Led by Tom Dundon
The NBA Board of Governors has approved the sale of a controlling interest in the Portland Trail Blazers to an investor group led by Tom Dundon. Dundon will assume the role of the franchise’s Governor, and the transaction is slated...