What Does the TikTok Sale Mean for Advertisers?
On January 22, 2026 TikTok USDS Joint Venture LLC—backed by Oracle, Silver Lake and MGX—acquired majority control of TikTok’s U.S. operations, while ByteDance retained a 20% stake. The platform’s ad infrastructure, auction mechanics and creator ecosystem remain active for its 170 million U.S. users. However, the governance shift introduces new data‑storage rules, compliance reviews and potential auction volatility that advertisers must monitor. Early signals show a temporary spike in user deletions but flat active usage, suggesting short‑term noise rather than structural decline.
How Voice Search Ads Are Changing The Search Term Report in 2026
Voice search has reshaped Google Ads’ Search Term Report, turning short keyword lists into lengthy conversational transcripts. Average spoken queries have jumped from 2.8 words in 2022 to around nine words today, blurring intent and inflating low‑confidence matches. Advertisers now...
AI Content Generation for SEO: Pros, Cons & How to Use It
AI content generators can dramatically accelerate the drafting phase of SEO copy, but they are not a shortcut to higher rankings. Effective results depend on precise prompts, structured outlines, and rigorous human editing to meet E‑E‑A‑T standards. Neil Patel’s study...