Trend Report
Nielsen’s latest trend report highlights that ad‑supported TV now accounts for 74% of total TV viewing time. The landscape is increasingly fragmented, with each platform—broadcast, streaming services, and FAST channels—offering distinct audience profiles. Nielsen positions the guide as a roadmap for treating these disparate outlets as a unified, scalable ecosystem. The report underscores the shift from traditional subscription models toward advertising‑driven consumption across the industry.
Audience Guide
Nielsen released an audience guide focused on growth audiences, highlighting the significant role of Free Ad-supported Streaming TV (FAST) platforms. The guide reveals that FAST services account for one in three ad-supported streaming minutes among Black women aged 18 and...
The Loyalty-Building Advantages of Embracing Black Audiences
Brands that authentically engage Black audiences can unlock significant economic upside, as Black consumers are projected to wield $2.1 trillion in buying power by 2026. They are four times more likely than average shoppers to follow the WNBA and spend roughly...