
Jess Haghani founded Lucille Health after discovering that nutritional shakes for seniors have remained unchanged since the 1970s. The startup creates high‑protein, clean‑ingredient shakes enriched with five grams of fiber and 23 vitamins and minerals. Packaging is designed as easy‑open tetra packs with straws to accommodate arthritis‑prone users. Collaborating with Harvard nutritionists and testing with her grandmother, Lucille, the brand blends clinical rigor with a dignity‑focused branding strategy.

FabFitFun announced the acquisition of Paya Health, a science‑backed supplement brand, to broaden its entry into the fast‑growing beauty‑from‑within market. Market research projects the global beauty supplements sector to more than double, reaching $8.6 billion by 2035 with a 7.9% CAGR....

Zinereo Pharma is preparing to launch Otibiome, a clinically evaluated probiotic derived from *Ligilactobacillus salivarius* PS7, aimed at preventing recurrent acute otitis media (AOM) in children. A pilot study of 61 kids showed an 84% drop in AOM episodes over...

The UK Advertising Standards Authority (ASA) has rejected Zoe's appeal and reaffirmed its decision that the company's Daily30+ ad misled consumers with “whole‑food supplement” and “just real food” claims. The ASA argued that ingredients such as chicory‑root inulin and nutritional‑yeast...

The Natural Products Association (NPA) warned that state‑level bans on dietary supplements have grown to 20 states, with Alaska proposing a bill to bar weight‑loss and muscle‑building products for minors. In response, Rep. Nick Langworthy introduced the Dietary Supplement Regulatory...
Magtein, a patented magnesium L‑threonate, announced a partnership with Arnold Schwarzenegger’s Pump Club at Natural Products Expo West 2026 to promote brain‑health content through newsletters and podcasts. The collaboration seeks to translate robust clinical research—including recent findings on cognition, sleep,...

A twelve‑week randomized, double‑blind trial found that daily supplementation with 14 g arginine and 6 g fish oil improved gait speed, hand‑grip strength, and functional activity scores in older adults with sarcopenia. The intervention also lowered inflammatory markers (TNF‑α, IL‑6) and triglyceride...