Recent Posts
News•Feb 27, 2026
PR Firm News: KITH Gets New Owner
KITH announced that CEO Stephanie Craig, who joined the firm in 2021, has taken ownership from founder Bill Coletti, solidifying her leadership after launching the CrisisResilient 365 diagnostic platform. Meanwhile, Stagwell’s Marketing Cloud expanded its Agent Cloud platform with new AI partners—including OpenAI, Anthropic, Google, and niche creators—offering specialized agents and enhanced admin controls. Additionally, Notified introduced an AI Press Release Optimizer bundled with GlobeNewswire subscriptions, promising improved citation potential and clearer messaging. These moves underscore a rapid infusion of AI tools across reputation management, marketing automation, and news distribution.
By O’Dwyer’s PR
News•Feb 26, 2026
IPG Integration Could Give OMC Indigestion
Omnicom Group announced its merger with Interpublic (IPG), creating a larger advertising conglomerate but triggering thousands of job cuts. The combined firm’s 10‑K highlights significant integration risks, including talent uncertainty, higher‑than‑expected costs, and possible loss of clients and vendors. Management...
By O’Dwyer’s PR
News•Feb 25, 2026
Accounts in Transit: MKTG Sports Lands Agassi Sports Entertainment
MKTG Sports + Entertainment, part of dentsu, has been appointed the agency of record for Agassi Sports Entertainment, overseeing brand positioning, product launches, earned media and executive visibility for the racquet‑sports innovation firm. The partnership coincides with ASE’s rollout of...
By O’Dwyer’s PR
News•Feb 25, 2026
On the Move: Alpine Group Snags Trump Aide LaJoie
Alpine Group announced the hiring of former White House special assistant Taylor LaJoie as vice president, bringing deep legislative liaison experience to its client advisory team. The Aleo Network Foundation appointed Kyle Zink, a veteran marketer from Google and Square, as chief...
By O’Dwyer’s PR
News•Feb 24, 2026
On the Move: McKinney Recruits Siercks for Consumer Push
McKinney announced the hire of Jae Siercks, former Weber Shandwick SVP, to launch its integrated consumer PR practice, blending paid, earned and owned media. Rational 360 named Nina DeLorenzo, ex‑Indivior chief global impact officer, as Managing Director of Corporate Affairs to grow its...
By O’Dwyer’s PR
News•Feb 23, 2026
On the Move: French/West/Vaughan Signs Sykes
French/West/Vaughan announced the hiring of Drew Sykes as Vice President of Social Media and Influencer Marketing, bringing experience from Ignite Social Media and North Carolina State University. Cyber‑security firm Axonius named Meghan Marks as Chief Marketing Officer, leveraging her track...
By O’Dwyer’s PR
News•Feb 19, 2026
More Americans Want Brands To Get Political
Ipsos’ February 2026 Consumer Tracker of 1,085 U.S. adults shows a nuanced shift in attitudes toward corporate political engagement. While a solid majority—57% on social issues and 56% on political issues—still prefer brands to stay neutral, the share that endorses...
By O’Dwyer’s PR
News•Feb 19, 2026
Accounts in Transit: Red Lorry Yellow Lorry Picks Up Pendulum
Red Lorry Yellow Lorry has been appointed U.S. agency of record for Pendulum, an AI‑driven social listening platform that captures brand mentions across text, audio, video and images. Marino will serve as the U.S. agency for Italian food icons Pasta...
By O’Dwyer’s PR
News•Feb 19, 2026
On the Move: E.W. Scripps Recruits Gray
The E.W. Scripps Company appointed Oliver Gray as vice president of network sports and client partnerships, leveraging his experience leading Amazon’s NFL Thursday Night Football sales. The Bay Area Lyme Foundation named David Walsey executive director, bringing pharma communications expertise to...
By O’Dwyer’s PR
News•Feb 19, 2026
Beyond Influencers: How Multicultural Creators Are Shaping the Future of PR
The article argues that the creator economy is moving PR beyond generic influencers toward multicultural creators who bring authentic cultural insight. These creators act as strategic partners, not merely message amplifiers, and their influence is measured by deep community engagement...
By O’Dwyer’s PR
Deals•Feb 17, 2026
Avenue Z Acquires Shopify Development Partner Varfaj to Expand eCommerce Services
Avenue Z announced the acquisition of Varfaj, a Shopify development and optimization partner. The deal integrates Varfaj’s development framework and CRO technologies into Avenue Z’s performance marketing platform, with Varfaj’s CEO David Conforti joining Avenue Z as chief growth officer....
O’Dwyer’s PR
Deals•Feb 13, 2026
Motion Acquires AKA Media Partners to Expand Media Services
Motion announced the acquisition of AKA Media Partners, a media services firm, as part of its strategy to broaden its offerings. The deal, disclosed on February 13, 2026, marks Motion's continued expansion in the media sector.
O’Dwyer’s PR