Email Marketing Benchmarks: What Good Looks Like in 2026
Omnisend analyzed over 20 billion campaign emails and 470 million automated sends from more than 27,000 ecommerce brands to establish 2025 benchmarks that will guide 2026 performance. Across all industries, campaign emails averaged a 30.41% open rate, 0.74% click‑through rate and 0.08% conversion rate, while automated sequences delivered a 39.21% open rate and a 1.49% conversion rate. Automations generated $3.41 in revenue per email—22 times the $0.155 earned by campaigns—highlighting the financial upside of behavior‑triggered messaging. The report also breaks down open, click, and conversion metrics by sector, revealing that B2B categories achieve the highest click‑to‑open rates and that product‑back‑in‑stock emails produce the strongest per‑email revenue.
The Best Time to Send an Email (2026 Research)
Omnisend analyzed roughly 26 billion emails to map optimal send times. The data shows Tuesdays generate the strongest open and click rates, while Fridays produce the highest conversion rates, especially at 7 AM. Open rates peak between 9 AM‑11 AM, clicks at 7‑8 AM and...
We Just Dropped Our SMS Prices: Here’s Why We Did It
Omnisend announced a new SMS pricing tier that starts at $0.007 per message in the United States, positioning itself against competitors that are raising rates. The company cites a 40% year‑over‑year growth in SMS volume and doubled click‑through rates in...
Email Bounce: Types, Causes & How to Fix
Email bounces occur when a recipient’s server rejects a message, and they fall into hard (permanent) and soft (temporary) categories. High bounce rates damage sender reputation, lower inbox placement, and can jeopardize transactional communications and compliance. The guide outlines common...
![Email Deliverability: A Complete Guide for Ecommerce [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.omnisend.com/blog/wp-content/uploads/2021/12/Email-Deliverability-Guide.png)
Email Deliverability: A Complete Guide for Ecommerce [2026]
Email deliverability—whether messages reach inboxes or land in spam—is a critical revenue driver for ecommerce brands. Benchmark data shows only 83.5% of global emails hit the inbox, meaning roughly one in six messages are unseen. A drop from 95% to...
4 Unconventional Ecommerce Email Flows to Build Loyalty
E‑commerce brands that rely only on basic welcome and cart‑abandonment emails miss hidden revenue and loyalty opportunities. The article outlines four unconventional automation flows—a bounce‑back post‑checkout offer, a delayed‑fulfillment apology, a negative‑review recovery, and a time‑based production sequence—to capture impulse...
Segmenting by Purchased Category in Omnisend: How We Made It Work (and Keep Working)
Omnisend helped Italian ecommerce retailer Alberoshop, which sells over 15,000 crystal and home‑goods items, implement purchase‑category segmentation to boost email relevance. By using existing product Collections as dynamic segment criteria, customers are automatically placed in groups that reflect their most...
From Days to Minutes: How Omnisend Embedded AI Into the Data Lifecycle
Omnisend embedded large language models into its DataOps pipeline, using the Cursor AI editor to auto‑generate SQL, YAML and documentation, shrinking model‑building cycles from hours to minutes. A second LLM, Gemini Code Assist, acts as an automated reviewer, cutting review...