News•Feb 12, 2026
Journalism’s Return to Community Is Necessary – but Risky
Journalists are rediscovering newsletters as community‑building tools, but success hinges on genuine two‑way interaction. The article warns that publishers often mistake hosting for ownership, leading to community loss when platforms change. Real‑world examples, from a 2000s B2B community migration to the Washington Post subscriber backlash, illustrate how fragile online communities are. Effective community management requires dedicated expertise and a relationship‑first mindset.
