The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
GTM teams are pairing Clay’s rapid prospect‑list building with Openprise’s data‑orchestration to turn enriched leads into clean, usable records. SDRs use Clay to pull from multiple sources, enrich, and export lists in minutes, while Openprise automatically deduplicates, standardizes job titles, matches accounts, scores, and routes the data into CRM and MAP systems. The combined workflow eliminates the manual cleanup that typically burdens ops teams and scales to thousands of leads per month. Companies report significant time savings and annual cost reductions, with one Fortune 500 firm saving $250,000.
Why Your PLG Motion Is Leaking Revenue — And How to Fix It
Most B2B SaaS firms aren’t failing because their product is weak, but because data orchestration and cross‑team alignment are broken. Misaligned strategies, unmapped handoffs, and unusable event data cause product‑qualified leads to be misidentified, leaking revenue as PLG attempts scale...
Brand and Company Name Normalization Rules and Best Practices
Company name normalization is a foundational step for clean GTM data, especially as AI amplifies the cost of poor quality. The article outlines practical rules—removing special characters, legal suffixes, standardizing case, extracting domains—and shows how Payfit cut duplicate records from...
