News•Mar 6, 2026
Global Oura Data Reveals Fascinating Food Trends By Location, Age, and Gender
Oura analyzed millions of meals logged between May 2025 and February 2026 across English‑speaking countries, using a lift analysis to surface foods that appear disproportionately in specific regions, age brackets, or genders. The study highlighted UK jacket potatoes, Australian long blacks, Canadian hemp hearts, and US state‑level favorites such as Texas kolaches and Louisiana gumbo. Generational data showed Gen Z gravitating toward vodka pasta and energy drinks, while adults over 65 preferred prunes and decaf coffee. Gender patterns revealed women favoring functional wellness foods and men leaning toward alcohol and whey protein.
By Oura – Blog
News•Mar 5, 2026
ŌURA Acquires Doublepoint to Expand AI-Driven Interaction Capabilities
Oura announced the acquisition of Doublepoint, a Helsinki‑based AI gesture‑recognition startup, to embed natural, biometric interactions into its wearable platform. The deal brings Doublepoint’s four founders and AI architects into Oura’s R&D, reinforcing a roadmap that blends voice and gesture...
By Oura – Blog
News•Mar 2, 2026
How U.S. Paralympian Brenna Huckaby Uses Oura to Redefine Resilience and Avoid Burnout
U.S. Paralympian Brenna Huckaby, the most decorated snowboarding athlete, is preparing for the Milano‑Cortina 2026 Games while leveraging her Oura Ring to fine‑tune rest and recovery. She uses Oura’s Readiness and Sleep scores to counter a historic over‑training mindset and...
By Oura – Blog
News•Mar 2, 2026
Designing Trustworthy Health AI: Q&A with Oura’s Dr. Chris Curry and Dr. Tanvi Jayaraman
Oura has launched its first custom AI model focused on women’s health, embedding it in the Oura Advisor experience. The model is built on curated clinical research, combined with individual sensor data, and runs on Oura‑controlled, privacy‑first infrastructure. Lead clinicians...
By Oura – Blog
News•Feb 26, 2026
How the Daylight Saving Time Change Impacts Sleep, According to Oura Data
Oura’s analysis of over 700,000 US members shows that the biannual Daylight Saving Time (DST) shift measurably disrupts sleep and recovery. In the spring “forward” transition, deep‑sleep proportion fell 1.14% while sleep latency rose 2%, yet steps rose 2.84% and...
By Oura – Blog