News•May 15, 2026
What a Real Microsoft Copilot Training Curriculum for Sales and Marketing Actually Looks Like
Pam Didner reveals that most Microsoft Copilot rollouts for sales and marketing stall at 10‑20% adoption because training is generic and feature‑focused. She built a 10‑module, three‑level curriculum that ties Copilot directly to real B2B use cases such as campaign briefs, proposals, and pipeline coaching. The hands‑on program drives adoption up to 65‑80% within 90 days and halves content‑production time. The structure starts with foundations and prompt engineering before moving to app mastery and advanced workflow automation.
