Partners in EXCELLENCE Blog

Do I Care? Posted on February, 2026

The article argues that "caring" is not an emotion but measurable engagement, and that many professionals default to going through the motions because system‑driven metrics reward activity over depth. It highlights how short‑term tenure cycles—especially the average 18‑month CRO lifespan—encourage quick wins and surface compliance rather than long‑term capability building. The author urges individuals, from sellers to CEOs, to first ask themselves "Do I care?" and to act with genuine curiosity, preparation, and courage before expecting others to do so. Ultimately, personal accountability and visible leadership are presented as the only reliable levers to reignite authentic engagement.