News•Feb 11, 2026
The 2026 PM360 Pharma Choice Awards – Variety BRONZE Winner
The 2026 PM360 Pharma Choice Awards named Fingerpaint Multicultural and Novo Nordisk’s "Maneja Tu Peso" campaign a Variety Bronze winner. The initiative is an online hub aimed at US Hispanic adults living with obesity, delivering culturally tailored education and a clear call to work with healthcare providers. It leverages generational, dietary, and genetic insights to make weight‑management information relevant and respectful. The award highlights the growing importance of point‑of‑care, multicultural pharma marketing.