Podcast•Apr 10, 2026•0 min
Ranking Canada's Podcasts By Reach (Ft. Rhys Waters)
In this episode, host Katie chats with Canadian podcast veteran Rhys Waters about his new tool, CanadaPod.biz, which ranks Canadian podcasts by estimated reach using download data, Apple reviews, and social metrics. Rhys explains the tool’s methodology, its current limitations—including reliance on estimated data and occasional ranking distortions from large social followings—and how community feedback is shaping its evolution. They also discuss the upcoming Echo Podcast Summit in Halifax and highlight the "hidden gem" feature that surfaces under‑the‑radar shows with strong engagement. Throughout, Rhys shares insights on the challenges of measuring podcast audiences and the value of a centralized, transparent ranking system for the Canadian podcast ecosystem.
