Podcast Strategy Weekly

Don’t Call Video Podcasts “Cheap Telly”

Video podcasts are moving from niche experiments to mainstream strategy as Spotify, Apple, YouTube and traditional streamers like Netflix, Disney+ and the BBC invest heavily in visual podcast formats. Platform Media has demonstrated the model’s potential, turning its "The Traitors: Uncloaked" series into the second‑most‑watched TV programme this year with 8.2 million viewers. The company’s latest hybrid, a Peaky Blinders‑themed podcast filmed on set with 3D volume technology, illustrates how audio‑visual hybrids can extend a show’s narrative universe. This shift raises questions about the future balance between pure audio and high‑budget video content.