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Ski culture, destinations, and gear.

Alterra CEO To Step Down at End of Season
News•Mar 11, 2026

Alterra CEO To Step Down at End of Season

Jared Smith will step down as CEO of Alterra Mountain Company at the end of the 2026 ski season, with the board’s executive committee assuming interim control. The company has not named a successor yet but will launch a comprehensive search while Smith remains a resource for the next year. Alterra, operator of the Ikon Pass and owner of multiple high‑profile resorts, has invested over $2 billion in its properties, including a recent $400 million renovation at Deer Valley that expands skiable terrain.

By Powder