PR Daily (Ragan)

Schneider Electric Canada’s Head of Communications on Rethinking the Executive Script

Jodi Smith-Meisner, head of communications for Schneider Electric Canada, argues that authenticity now outweighs polished messaging in executive communications. She warns that organizations often go silent during periods of change, allowing rumors to fill the void. Smith-Meisner advocates an internal‑first approach, sharing news with employees before the broader public, and notes that candid iPhone videos now outperform high‑budget productions. She also highlights daily use of AI tools like Copilot to keep communications agile and relevant.