Prepared Foods

DON’T QUIT Rebrands as SkyPop Protein Soda

DON’T QUIT has rebranded as SkyPop, launching a national line of protein sodas. The drinks contain 10 g whey protein, zero sugar, and 45 calories per 12‑oz can. SkyPop secures over 65,000 retail facings in Target, Walmart, Kroger, Albertsons and other major chains, marking one of the fastest national rollouts for a modern soda. The brand is backed by a blue‑chip investor group including Keurig Dr Pepper, Madison Square Garden, L Catterton and iHeart Media, providing extensive operational and marketing support.