News•Feb 26, 2026
The PR Week: 2.26.2026 - Armando Azarloza, Axis Agency
Armando Azarloza, chief strategist at Axis Agency, appeared on PR Week’s weekly podcast to dissect Bad Bunny’s high‑profile Super Bowl performance and its ripple effects across the U.S. Hispanic market. He highlighted how the artist’s crossover appeal is reshaping brand activation strategies aimed at Latino consumers. Azarloza also discussed broader trends in multicultural marketing, emphasizing data‑driven insights and the growing demand for authentic cultural storytelling. The conversation wrapped with actionable recommendations for agencies seeking to leverage pop culture moments for measurable ROI.
