RetailWire

Target’s Tech Chief Has a Central Role in the Retailer’s Turnaround Plan

Target’s chief information and product officer, Prat Vemana, is steering a $6 billion technology push aimed at reversing a multi‑quarter sales slump. The retailer is deploying AI‑driven tools such as Trend Brain to accelerate design cycles and new demand‑forecasting models for fashion‑forward items. Early agentic‑commerce integrations let shoppers buy directly through ChatGPT and Google Gemini. Initial signs of improvement appeared in February, with the next earnings report set for May to gauge recovery momentum.