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SaaS Backwards

SaaS Backwards

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CEOs and CMOs of fast-growing SaaS companies share what’s working (and not working) in B2B SaaS marketing, go-to-market strategies, and lessons learned from scaling SaaS businesses.

Recent Posts

Ep. 181 - How Fast-Growing SaaS Companies Are Modernizing Their Revenue Stack
Podcast•Nov 21, 2025•0 min

Ep. 181 - How Fast-Growing SaaS Companies Are Modernizing Their Revenue Stack

In this episode, Mark Walker, CEO of Nue.io, explains how legacy CPQ and billing systems are failing fast‑growing SaaS and AI companies, prompting a shift to unified, flexible revenue infrastructures that can handle complex, consumption‑based and bank‑billed models. He highlights that rapid configuration speed has become a critical go‑to‑market advantage and that RevOps teams must adapt to a surge in pricing experiments. Walker also shares how elite product and revenue teams thrive by tackling hard problems with high‑velocity execution, offering practical insights for founders, CROs, CMOs, and RevOps leaders looking to modernize their revenue stack.

By SaaS Backwards
Ep. 180 - Your SaaS Buyer Doesn’t Need Convincing—They Need Confidence
Podcast•Oct 31, 2025•0 min

Ep. 180 - Your SaaS Buyer Doesn’t Need Convincing—They Need Confidence

In this episode, Brent Adamson—co‑author of *The Challenger Sale* and founder of A to B Insight—explains that most SaaS deals fail not because of competition but due to buyer indecision, and that sales teams must shift from teaching buyers what...

By SaaS Backwards
Ep. 179 - The Smart SaaS Funding Path No One Talks About
Podcast•Oct 17, 2025•0 min

Ep. 179 - The Smart SaaS Funding Path No One Talks About

In this episode, Ken Lempit talks with Melanie Nabar, Vice President of Volition Capital, about growth‑equity financing as a middle‑ground alternative to traditional venture or private‑equity routes for B2B SaaS companies. Nabar explains how growth equity can provide capital for...

By SaaS Backwards