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SaaS District

SaaS District

Publication
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A podcast for startup founders, entrepreneurs, and investors in SaaS. Host Akeel Jabber (of Horizen Capital) explores growth strategies from beta to exit, covering topics like raising capital, scaling B2B sales, growth marketing, M&A, and bootstrapping. Features interviews with industry experts sharing proven tactics to help scale your SaaS company.

Recent Posts

How Ads, AI, and Intent Signals Drive B2B SaaS Revenue with Srikrishna Swaminathan #235
Podcast•Nov 21, 2025•0 min

How Ads, AI, and Intent Signals Drive B2B SaaS Revenue with Srikrishna Swaminathan #235

In this episode, Sri Swaminathan explains how B2B SaaS marketers can map the buyer journey, use AI to automate attribution, and harness intent data while respecting privacy to drive measurable revenue. He introduces the concept of GTM engineering and the need for a unified data view that turns fragmented marketing signals into actionable insights. Drawing on his experience scaling a $100 M business at InMobi, Sri shares practical advice on building high‑performing teams, staying in a flow state, and defining success for Factors.AI.

By SaaS District