SaaS Stories
Hosted by Joana Inch, SaaS Stories unravels the exciting journeys of SaaS titans – exploring their epic successes, innovations, and strategies, and offering invaluable insights into achieving SaaS excellence.
Account-Based Marketing Fundamentals with Hat Media
In this debut episode of SaaS Stories, co‑founder Nigel Halton of Hat Media breaks down the fundamentals of account‑based marketing (ABM) for B2B SaaS. He explains how the shift from offline, manual campaigns to data‑rich, online environments makes ABM essential for high‑ticket, niche solutions, while clarifying common misconceptions—like thinking a single email blast equals ABM. Halton stresses that ABM is a mindset requiring precise target‑account lists, tailored messaging for each stakeholder, and tight sales‑marketing alignment, regardless of a company’s size. He also shares practical tips for aligning teams, such as joint workshops and cross‑functional stakeholder involvement.
Stories that Sell: The Marketing Strategy Algorithms Can’t Kill
In this episode of SaaS Stories, host interviews Henry DeVries, publisher of Indie Books International, about the power of storytelling in business. DeVries outlines eight core story archetypes—monster, underdog, comic solution, tragic solution, mystery, quest, comeback, and "escape from crazy...
SaaS as an Orchestra | How to Conduct CX, Content & AI Into One Seamless Journey
In this episode, Arman Eshraghi, founder and CEO of Qrvey, argues that SaaS founders should target smaller, high‑pain markets rather than chasing larger TAMs, and explains how embedded analytics and AI tailored for multi‑tenant SaaS can outshine generic dashboards. He...
From One Email to a Global SaaS: Sam Spencer on Product-Market Fit, Team Building, and the Power of Process
Sam Spencer, CEO of Aristotle Metadata, explains how a single urgent email sparked product‑market fit and set the stage for a decade of SaaS scaling driven by process and incremental steps. He emphasizes building a scrappy prototype over perfect plans,...