SaaS Stories
Hosted by Joana Inch, SaaS Stories unravels the exciting journeys of SaaS titans – exploring their epic successes, innovations, and strategies, and offering invaluable insights into achieving SaaS excellence.
The 7 Pillars of Trust Every Leader Can Build
In this episode of SAS Stories, leadership coach Gerald Loden discusses his new book *Before It Breaks*, which outlines the seven pillars of trust that leaders must build: character, consistency, communication, competence, care, clarity, and courage. He explains how trust erodes gradually and offers early warning signs such as poor communication, lack of clarity, and unaddressed tensions. Loden emphasizes operationalizing trust through consistent systems, clear messaging, and developing team competence, especially as SaaS companies scale. The conversation also touches on the emerging role of AI‑savvy “connector” professionals who help organizations embed these trust pillars into their culture.
The 80/20 Growth Strategy: How to Find Your Most Valuable Customers
In this episode of SaaS Stories, fractional CMO and growth strategist Christine Day breaks down the 80/20 growth strategy, explaining how SaaS companies can pinpoint the 20% of customers that generate 80% of value. She shares her aha moment of...
Account-Based Marketing Fundamentals with Hat Media
In this debut episode of SaaS Stories, co‑founder Nigel Halton of Hat Media breaks down the fundamentals of account‑based marketing (ABM) for B2B SaaS. He explains how the shift from offline, manual campaigns to data‑rich, online environments makes ABM essential...
Stories that Sell: The Marketing Strategy Algorithms Can’t Kill
In this episode of SaaS Stories, host interviews Henry DeVries, publisher of Indie Books International, about the power of storytelling in business. DeVries outlines eight core story archetypes—monster, underdog, comic solution, tragic solution, mystery, quest, comeback, and "escape from crazy...
SaaS as an Orchestra | How to Conduct CX, Content & AI Into One Seamless Journey
In this episode, Arman Eshraghi, founder and CEO of Qrvey, argues that SaaS founders should target smaller, high‑pain markets rather than chasing larger TAMs, and explains how embedded analytics and AI tailored for multi‑tenant SaaS can outshine generic dashboards. He...
From One Email to a Global SaaS: Sam Spencer on Product-Market Fit, Team Building, and the Power of Process
Sam Spencer, CEO of Aristotle Metadata, explains how a single urgent email sparked product‑market fit and set the stage for a decade of SaaS scaling driven by process and incremental steps. He emphasizes building a scrappy prototype over perfect plans,...