Sand Hill Road

E52 Pricing Strategies for Generative AI with Orb Co-Founder and CTO Kshitij Grover

In this episode of Sand Hill Road, host Erasmus Elsner interviews Kshitij Grover, co‑founder and CTO of Orb, about how startups can price generative AI services effectively. Grover explains Orb's usage‑based billing model, the challenges of balancing predictability for customers with flexibility for AI consumption, and practical tactics like tiered pricing, metered plans, and value‑based pricing. He also shares real‑world examples from Orb’s own fundraising and product rollout, emphasizing a data‑driven, customer‑centric approach to pricing. The conversation blends strategic advice with concrete operational details, offering founders a roadmap for monetizing AI workloads.