SCMP Style (South China Morning Post)

Style Edit: Max Mara Turns to History While Sportmax Draws on Dynamism for Fall/Winter 2026

At Milan Fashion Week, Max Mara unveiled its Fall/Winter 2026 collection, “History and Modernity,” drawing on 11th‑century noble Matilda of Canossa for boardroom‑ready silhouettes. Creative director Ian Griffiths emphasized structured shoulders, gored cashmere skirts and metal‑rivet detailing in shades of wolf, fox and lion. Simultaneously, Sportmax marked its 50th anniversary with a clean‑line, flexible collection that favors textured knits, cut‑outs and detachable collars, underscoring functional elegance. Hong Kong star Mandy Tam attended both shows, highlighting the brands’ appeal to global, purpose‑driven women.