Secrets To Scaling Your Ecommerce Brand
Weekly podcast for scaling DTC brands, hosted by Jordan West. Covers proven tactics and pitfalls in growing an ecommerce brand – from paid advertising and creative marketing strategies to TikTok and Facebook ads, influencer outreach, and more. Each episode delivers practical tips (and real success and failure stories) to help brands accelerate growth and scale profitably.
Why 90% of Brands Fail on TikTok Shop (And the System That Fixes It)
In this 15‑minute episode, Jordan from Social Commerce Club breaks down why 90% of brands flop on TikTok Shop and outlines eight actionable steps to build a winning social‑commerce machine. He emphasizes launching with a creator blitz, turning performance into a public leaderboard, daily creator activation, equipping creators with strong offers, keeping content authentic, broadcasting every update, using limited‑time product drops to create FOMO, and scaling paid GMV Max responsibly. Real‑world case studies show brands pulling seven‑figure sales even with $150 average order values when the system is in place. Jordan’s expertise comes from running one of North America’s largest TikTok Shop agencies, and he shares the exact playbook brands can implement themselves.
REFUNNEL Fixed What We Couldn't in 7 Days
In this episode, Jordan West of Social Commerce Club explains how his agency solves the TikTok Shop bottleneck for creators by using ReFunnel’s automated operations platform. He highlights four key pillars: custom landing pages and Shopify integration for seamless order...
We Found the Fix for the Biggest Problem in Affiliate Marketing
In this episode, host Siobhan and guest Yash, founder of Sorrel, discuss the fundamental flaws in current affiliate marketing—namely the "last‑click" credit model and coupon code leakage—that obscure true influencer impact. Yash unveils Sati, a new cookie‑less affiliate platform that...
My Recommendation on How To Do Product Seeding
In this 7‑minute episode, the host breaks down product seeding as a systematic funnel rather than a one‑off giveaway, emphasizing its role in generating user‑generated content, social proof, and valuable signal about which creators truly drive results. He outlines a...
TikTok Shop Is Changing E-Commerce, but How?
In this episode, hosts Jordan West and Brett Curry discuss how TikTok Shop and YouTube advertising can be combined to drive e‑commerce growth, highlighting five current YouTube ad strategies and the power of Shorts when paired with TikTok Shop content....
Your Creators Aren’t Lazy — Your Incentives Are Broken
In this episode, Brywin (CMO) and Parker (CEO) dive into the biggest challenge brands face on TikTok Shop: how to properly incentivize creators. They outline a four‑layer incentive framework—GMV leaderboard rewards, volume completion bonuses, fast‑mover contests, and daily raffle draws—to...