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What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think
Google’s AI Overviews now appear on roughly 65 % of question‑based searches, making the first citation slot the new “position zero.” A recent study of 8,500 keywords across 30 industries found that traditional SEO signals—FAQ/HowTo schema and heavy E‑E‑A‑T author bios—do not correlate with winning that slot. Reddit dominates, accounting for over 20 % of first‑citation references, while legacy publishers like Forbes and the NYT together capture less than 2 %. The data suggests long‑tail queries and under‑served verticals such as logistics and fitness are the prime AIO opportunities.
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
Alisa Scharf argues that AI‑driven search engines prioritize brand facts over keyword tactics, so companies must first correct how large language models (LLMs) perceive their brand. Inaccurate data—such as outdated names, misplaced positioning, or erroneous employee turnover stats—can cause LLMs...
Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
A new study of 804,491 AI‑generated responses across four major AI platforms shows that having a Trustpilot profile dramatically boosts a brand’s citation rate. Brands with just 1‑13 reviews jump from a 1% median citation rate to 53.5%, while fully...
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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate From 32% to...
The piece introduces a three‑stage LinkedIn framework—Be Seen, Be Believed, Be Chosen—to move B2B advertising from pure conversion to a full‑funnel approach. A healthcare client’s restructure cut quarterly spend from $64,000 to $33,000, lifted click‑through rates over 100×, and raised...
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
The GEO Olympics study examined 231,347+ LLM responses across seven AI platforms during the 2026 Winter Games to reveal how brands achieve AI visibility. It shows that generative models complete the most familiar narrative rather than seeking the objectively best...
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Seer Interactive Launches Local GEO Academy
Seer Interactive is launching a Local GEO Academy in Philadelphia, investing roughly $20,000 over three months to train three interns in generative engine optimization (GEO). The 13‑week, paid apprenticeship blends classroom instruction with real AI research, publishing results on the...
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AIO Impact on Google CTR: 2026 Update
Seer Interactive released the third edition of its AI Overview (AIO) study, analyzing 5.47 million queries and 2.43 billion organic impressions across 53 brands from January 2025 to February 2026. The data shows an 85 percent rebound in organic CTR for AIO‑present queries, climbing from...
How to Optimize Your Website for Both Human and AI Visitors
Seer Interactive has launched a Human + Machine Design Testing framework that unites conversion rate optimization (CRO), user experience (UX), SEO, and Generative Engine Optimization (GEO) into a single six‑week sprint. The approach tracks both human behavior and AI citation metrics, using...
Almost Half of Professionals Name Brands in AI Prompts: Findings From Our User Study + What It Means for You
A Seer Interactive study of 249 AI interactions among 26 business leaders shows that 43% of prompts name specific brands, while 42% of sessions consist of a single prompt and response. Professionals embed rich context—role, company size, tech stack—treating AI...
What If the Best GEO Strategy Is the One You Stopped Investing In?
Marketers are racing to optimize for AI visibility, but a new cross‑industry study shows only a handful of web signals actually correlate with ChatGPT citations. Analyzing 37 metrics across 62 brands in travel, cinema, B2B payments and databases, the research...
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics is undergoing a fundamental shift as large language models become answer engines, turning zero‑click searches—now about 60% of queries—into the primary consumer touchpoint. Traditional dashboards, built for static reporting, can no longer provide the real‑time why behind sudden...
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics, powered by Google’s Analytics MCP, lets users query GA4 data with natural language, turning dashboards into instant answers. The model introduces layered costs: free GA4 API tokens, BigQuery’s $6.25 per terabyte scan fees, and AI platform subscriptions. Seer...
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
An agency struggling with missed client‑account tasks deployed an AI‑powered consultant from Melior to automate monitoring of communications. By ingesting Zoom Revenue Accelerator call transcripts and Basecamp messages into a vector database, the system flagged unaddressed commitments and sent Slack...
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned,...