Almost Half of Professionals Name Brands in AI Prompts: Findings From Our User Study + What It Means for You
A Seer Interactive study of 249 AI interactions among 26 business leaders shows that 43% of prompts name specific brands, while 42% of sessions consist of a single prompt and response. Professionals embed rich context—role, company size, tech stack—treating AI as a conversational partner rather than a keyword‑based search engine. Users rely on gut checks for trust and switch freely among ChatGPT, Gemini, Copilot and other models. The findings signal that brands must optimize AI‑ready, context‑rich content across multiple platforms to capture the one‑shot AI response.
What If the Best GEO Strategy Is the One You Stopped Investing In?
Marketers are racing to optimize for AI visibility, but a new cross‑industry study shows only a handful of web signals actually correlate with ChatGPT citations. Analyzing 37 metrics across 62 brands in travel, cinema, B2B payments and databases, the research...
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics is undergoing a fundamental shift as large language models become answer engines, turning zero‑click searches—now about 60% of queries—into the primary consumer touchpoint. Traditional dashboards, built for static reporting, can no longer provide the real‑time why behind sudden...
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics, powered by Google’s Analytics MCP, lets users query GA4 data with natural language, turning dashboards into instant answers. The model introduces layered costs: free GA4 API tokens, BigQuery’s $6.25 per terabyte scan fees, and AI platform subscriptions. Seer...
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
An agency struggling with missed client‑account tasks deployed an AI‑powered consultant from Melior to automate monitoring of communications. By ingesting Zoom Revenue Accelerator call transcripts and Basecamp messages into a vector database, the system flagged unaddressed commitments and sent Slack...
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned,...
