News•Mar 10, 2026
Small Changes to Big Systems
The article argues that traditional publishing and music industries were built on physical scarcity—limited shelf space and record‑store capacity—shaping distribution strategies. Digital platforms like Amazon and streaming services removed that scarcity, slashing print runs from tens of thousands to a few hundred and making pre‑orders the primary signal for retailers. Creation costs have collapsed thanks to AI and DIY tools, flooding the market with content. Consequently, trust, attention and belonging have become the new scarce assets that businesses must earn.
By Seth’s Blog
News•Mar 7, 2026
If They Knew…
Marketing strategies diverge on whether to inform or exploit consumers. Seth Godin argues that organizations either educate prospects, fostering informed decisions, or rely on confusion to close sales. The piece challenges marketers to consider if fully informed prospects would still...
By Seth’s Blog
News•Mar 6, 2026
That’s What Studies Are For
The article argues that the right question when proposing a study is not whether it will work, but whether the problem merits solving, the cost is justified, and the risk is manageable. It outlines four practical criteria—problem relevance, reasonable expense,...
By Seth’s Blog
News•Feb 25, 2026
Love Your Customers
Seth Godin’s February 25, 2026 column urges businesses to love customers through service, not sentiment. He argues that personal intimacy isn’t required; what matters is delivering measurable impact and transformation. The piece emphasizes pride in helping customers move from their current state...
By Seth’s Blog
News•Feb 5, 2026
Making It Whole
Author Seth Godin argues that true integrity is built through countless small, consistent actions rather than occasional grand gestures. He warns that large corporations often sacrifice their founding mission for short‑term gains, eroding brand trust. Using the calculus integral as...
By Seth’s Blog
News•Feb 3, 2026
“Everybody Wants to Win”
Seth Godin argues that the blanket claim ‘everyone wants to win’ oversimplifies human motivation. He shows that personal circumstances, priorities, and individual definitions of success shape behavior, making uniform measurement unreliable. By clarifying what ‘win’ means for each person and...
By Seth’s Blog
News•Jan 31, 2026
The Infinite Tail
The blog revisits the Long Tail theory, noting how platforms like YouTube and Netflix shifted consumer choice from a few hits to millions of options. It argues that large language models now push this trend further, enabling AI to generate...
By Seth’s Blog
News•Jan 30, 2026
AI Ads Are Neither
The post traces advertising from early display ads and direct‑marketing concepts to today’s searchable, intent‑based model. Google refined paid placement by keeping a clear line between organic results and sponsored listings, turning tiny clicks into multi‑million‑dollar revenues. Amazon, however, blurred...
By Seth’s Blog
News•Jan 21, 2026
Identity Violation and Pricing
Seth Godin argues that pricing across industries is shaped more by cultural identity than pure economics. Creators view their work as cultural stewardship, leading to price norms that signal belonging rather than profit maximization. Dynamic pricing in concerts sparked moral...
By Seth’s Blog
News•Jan 16, 2026
The Squeeze
When a firm reaches a market‑share plateau, investors and shareholders demand higher returns, prompting a managerial squeeze. Initially, leaders cut costs while preserving customer delight, but this efficiency drive soon stalls. At that juncture companies either re‑engage the market with...
By Seth’s Blog