Advanced CTV Measurement, Now Live for Universal Ads
Singular announced that its Advanced CTV Measurement is now live for Universal Ads, enabling app promotion campaigns on connected‑TV inventory. The integration requires no new SDK or separate data pipeline; advertisers create a CTV‑to‑Mobile tracking link in Singular and attach it to Universal Ads campaigns. Installations are attributed through Singular’s cross‑platform engine and appear in the same dashboards alongside mobile, web and console data. The partnership gives growth teams performance‑channel pricing on premium TV inventory while keeping measurement unified.
From Creative Optimization to Creative Intelligence: How Mobile Teams Scale Ad Performance in 2026
Mobile growth teams now see creative as the single biggest performance lever in 2026, not the sheer number of ads. The focus is shifting from volume‑driven testing to "creative intelligence"—systems that generate hypotheses, run structured experiments, learn patterns, and scale...
Generative AI Tools for Marketing in 2026: From Standalone Apps to Agentic Workflows
The 2026 Martech landscape now hosts over 15,000 AI‑enhanced tools, moving from simple assistants to autonomous agents that can make decisions and act. A new Model Context Protocol (MCP), adopted by OpenAI, Google DeepMind and dozens of vendors, provides a...
MTA Incrementality Signals in Partner Postbacks
Singular has added two postback macros—single_attributed and assist—to every partner install callback, giving ad networks real‑time visibility into whether they were the sole touchpoint or an assist in a conversion. Early data shows 94% of Meta installs are single‑attributed and...
Singular ROI Index 2026 Introduces First-Ever Multi-Touch Attribution Leaderboards
Singular released its 2026 ROI Index, the most extensive mobile‑marketing benchmark built on trillions of impressions, billions of clicks and installs. The report adds the first multi‑touch attribution (MTA) leaderboards, revealing that Meta delivers up to 50% higher ROAS and...
Afterverse Found TikTok’s True ROI Was 2x Higher. Singular’s MTA Showed What Last-Touch Missed.
Afterverse, the Brazilian studio behind PK XD, added Singular’s multi‑touch attribution (MTA) to its TikTok user‑acquisition campaigns in Brazil, Mexico and Argentina. MTA revealed TikTok’s return on investment was twice the level reported by last‑click models, with a 70% assisted‑install rate,...