News•Apr 6, 2026
Optimizing for Oblivion
The author reflects on five years of accurate trend forecasting, noting that predictions such as fitness‑focused sodas, protein‑infused drinks, beef tallow, and a real‑dairy resurgence have all materialized at the latest Expo. By leveraging long‑term data rather than surface‑level hype, the insights proved valuable for both major CPG brands and emerging founders. The piece shifts focus to what will matter in 2026, emphasizing deeper, data‑driven signals over conventional expo buzz. Readers are encouraged to look beyond the convention floor to stay ahead of the market.
