Recent Posts
Podcast•Feb 19, 2026•42 min
Are YouTube's Latest Tools Ready for Businesses
In this episode, host Michael Stelzner talks with YouTube strategist Liron Segev about the platform’s newest AI-driven video creation and targeting tools and how they can be leveraged by businesses. Segev breaks down which content formats—especially short-form and searchable long‑form videos—offer the greatest organic reach, and he explains how to use the new targeting options without compromising channel health. He also offers practical advice on evaluating the ROI of AI video tools and integrating them into a broader content strategy.
By Social Media Marketing Podcast
Podcast•Jan 29, 2026•44 min
How to Cultivate Content Creativity: A Framework for Marketers
In this episode, host interviews content strategist Melanie Deziel about reviving stale marketing through a two‑phase creativity framework. She explains how separating ideation into divergent thinking (generating many wild ideas) and convergent thinking (refining and selecting the strongest concepts) can...
By Social Media Marketing Podcast
Podcast•Jan 22, 2026•47 min
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
By Social Media Marketing Podcast
Podcast•Jan 8, 2026•48 min
What's Working With Short-Form Video Right Now
In this episode, host explores how short-form video on YouTube and Instagram can be leveraged for real business growth, moving beyond generic content. Pat Flynn shares his data‑driven approach to using short clips to funnel viewers into deeper engagement and...
By Social Media Marketing Podcast
Podcast•Dec 25, 2025•44 min
The Death of Organic Reach: What Works Right Now
In this episode, host interviews social media experts Sean Cannell and Mari Smith about the collapse of organic reach on platforms like Facebook, Instagram, and YouTube due to AI-driven, interest‑based algorithms. They explain why traditional posting tactics no longer work...
By Social Media Marketing Podcast
Podcast•Dec 4, 2025•0 min
Email Segmentation: Getting More Sales With Less Traffic
In this episode, host interviews email marketing specialist Chris Orzechowski about the power of email segmentation to boost sales without increasing traffic. They discuss how breaking down a broad audience into smaller, behavior‑based groups enables more personalized, relevant messages that...
By Social Media Marketing Podcast
Podcast•Nov 27, 2025•0 min
How to Create Short-Form Video Content That Stops the Scroll
In this episode, host interviews Eden Hazan, a short‑form video strategist, about crafting scroll‑stopping content for social media. Hazan breaks down the anatomy of a compelling micro‑video, emphasizing the importance of a strong hook in the first few seconds, authentic...
By Social Media Marketing Podcast
Podcast•Nov 6, 2025•0 min
How to Establish Thought Leadership on YouTube
In this episode, host Michael Stelzner and guest Amy Landino explore how creators can build thought leadership on YouTube using the Four P's framework—Purpose, Positioning, Production, and Promotion. Landino shares practical tactics for turning expertise into long‑form video content that...
By Social Media Marketing Podcast
Podcast•Oct 23, 2025•0 min
Applying Behavioral Science for Improved Conversions
In this episode, host explores how behavioral science can boost conversion rates by applying psychology‑based tactics to pricing, perceived quality, and decision‑making. Guest Richard Shotton explains key principles such as loss aversion, social proof, and anchoring, showing how they can...
By Social Media Marketing Podcast
Podcast•Oct 16, 2025•0 min
Email Marketing Automation That Moves People to Action
In this episode, host interviews email strategist Jessica Best about transforming basic email blasts into automated revenue engines. She outlines three tiers of email automation—triggered, behavior‑based, and lifecycle sequences—that deliver personalized messages at optimal moments, freeing marketers from manual sends....
By Social Media Marketing Podcast