News•Feb 20, 2026
Bluesky Growth: Is Your Brand Ready for Decentralized Social Media?
Bluesky has surged to 40.2 million registered users, with 1.5‑3 million daily active participants, driven by event‑based spikes and its decentralized AT Protocol. The platform emphasizes community‑built feeds over algorithmic timelines, offering a niche but highly engaged audience. U.S. users account for half of the traffic, while Brazil and Japan present rapid growth opportunities. Brands must shift from broadcast tactics to authentic, human‑focused participation to succeed on Bluesky.
By Sprout Social Insights
