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Stacking Growth (The B2B Go-to-Market Podcast)

Stacking Growth (The B2B Go-to-Market Podcast)

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Explore go-to-market strategies from B2B pros at top revenue-focused organizations.

Recent Posts

HOW TO: Be a Human Copywriter in the AI Era
Podcast•Dec 9, 2025•0 min

HOW TO: Be a Human Copywriter in the AI Era

In this episode, Erik Sena, Copy Manager at Refine Labs, discusses his journey into copywriting and how AI tools like ChatGPT are reshaping the creative workflow, emphasizing that AI should serve as a brainstorming and efficiency partner rather than a replacement. He highlights the pressures driving AI adoption, the use of creative scorecards to ensure brand tone alignment, and the enduring value of human emotion, intuition, and storytelling in copy. Sena predicts a future where marketing returns to a human‑first ethos, urging creatives to stay proactive, adaptable, and multi‑hyphenate in the evolving landscape.

By Stacking Growth (The B2B Go-to-Market Podcast)
Proving Ad Impact in 2026
Podcast•Nov 25, 2025•0 min

Proving Ad Impact in 2026

Matt Sciannella and Keith Putnam-Delaney discuss how B2B marketers can prove ad impact in 2026 by moving beyond saturated LinkedIn and Google channels into B2C platforms like Meta, YouTube, Reddit, and TikTok, and by using server‑side events and conversion APIs...

By Stacking Growth (The B2B Go-to-Market Podcast)
Marketing Agency 101 with Megan Bowen
Podcast•Nov 13, 2025•0 min

Marketing Agency 101 with Megan Bowen

In this episode, Refine Labs CEO Megan Bowen and host Evan Kirstel explore how B2B marketing must transform for the AI era, critiquing outdated MQL‑centric models and championing a buyer‑centric, data‑driven approach. Bowen outlines the "Brand, Demand, Expand" three‑pillar go‑to‑market...

By Stacking Growth (The B2B Go-to-Market Podcast)
B2B Growth: Fundamentals and Future
Podcast•Nov 4, 2025•0 min

B2B Growth: Fundamentals and Future

In this episode, Refine Labs CEO Megan Bowen outlines the core fundamentals of modern B2B growth, emphasizing the shift from analog to AI‑driven buying and the need to align go‑to‑market strategies around real buyer behavior. She details how a data‑validated...

By Stacking Growth (The B2B Go-to-Market Podcast)
Get Started: Performance Marketing Plays that WORK
Podcast•Oct 28, 2025•0 min

Get Started: Performance Marketing Plays that WORK

In this episode, host Matt Sciannella and guest Ky Shaw break down proven performance‑marketing tactics for B2B pipeline generation, from high‑intent offers and direct‑response LinkedIn ads to calculators and incentivized demos, while tying them to a broader go‑to‑market framework that...

By Stacking Growth (The B2B Go-to-Market Podcast)
How to Thrive in the New Era of Marketing
Podcast•Oct 21, 2025•0 min

How to Thrive in the New Era of Marketing

In this episode, Refine Labs CEO Megan Bowen outlines the shifting B2B buying journey—from analog to AI‑driven research—and how marketers must realign go‑to‑market engines around a data‑validated Ideal Customer Profile, a strategic narrative, and the "Brand, Demand, Expand" growth model....

By Stacking Growth (The B2B Go-to-Market Podcast)