Stacking Growth (The B2B Go-to-Market Podcast)
Explore go-to-market strategies from B2B pros at top revenue-focused organizations.
HOW TO: Be a Human Copywriter in the AI Era
In this episode, Erik Sena, Copy Manager at Refine Labs, discusses his journey into copywriting and how AI tools like ChatGPT are reshaping the creative workflow, emphasizing that AI should serve as a brainstorming and efficiency partner rather than a replacement. He highlights the pressures driving AI adoption, the use of creative scorecards to ensure brand tone alignment, and the enduring value of human emotion, intuition, and storytelling in copy. Sena predicts a future where marketing returns to a human‑first ethos, urging creatives to stay proactive, adaptable, and multi‑hyphenate in the evolving landscape.
Proving Ad Impact in 2026
Matt Sciannella and Keith Putnam-Delaney discuss how B2B marketers can prove ad impact in 2026 by moving beyond saturated LinkedIn and Google channels into B2C platforms like Meta, YouTube, Reddit, and TikTok, and by using server‑side events and conversion APIs...
Marketing Agency 101 with Megan Bowen
In this episode, Refine Labs CEO Megan Bowen and host Evan Kirstel explore how B2B marketing must transform for the AI era, critiquing outdated MQL‑centric models and championing a buyer‑centric, data‑driven approach. Bowen outlines the "Brand, Demand, Expand" three‑pillar go‑to‑market...
B2B Growth: Fundamentals and Future
In this episode, Refine Labs CEO Megan Bowen outlines the core fundamentals of modern B2B growth, emphasizing the shift from analog to AI‑driven buying and the need to align go‑to‑market strategies around real buyer behavior. She details how a data‑validated...
Get Started: Performance Marketing Plays that WORK
In this episode, host Matt Sciannella and guest Ky Shaw break down proven performance‑marketing tactics for B2B pipeline generation, from high‑intent offers and direct‑response LinkedIn ads to calculators and incentivized demos, while tying them to a broader go‑to‑market framework that...
How to Thrive in the New Era of Marketing
In this episode, Refine Labs CEO Megan Bowen outlines the shifting B2B buying journey—from analog to AI‑driven research—and how marketers must realign go‑to‑market engines around a data‑validated Ideal Customer Profile, a strategic narrative, and the "Brand, Demand, Expand" growth model....