Tim Cook’s Impeccable Timing
Tim Cook is set to become Apple’s executive chairman on September 1, handing the CEO role to John Ternus after a 15‑year tenure that saw revenue surge 303%, profit climb 354%, and market value jump from $297 billion to $4 trillion. Cook’s operational overhaul moved manufacturing to China, built a just‑in‑time supply chain, and expanded the iPhone globally while launching AirPods, Apple Watch and a $35.4 billion wearables segment. He also grew Services to 26% of revenue and 41% of profit, turning the App Store and subscriptions into a cash engine. As Apple faces AI integration challenges, Cook’s timing in stepping down may protect his legacy and give the new CEO a stable platform.
2026.11: Winners, Losers, and the Unknown
This week’s Stratechery roundup spotlights three major themes: the evolving AI value chain where Microsoft’s new Copilot Cowork bundle with Anthropic underscores that model creators still dominate integration; a sports‑focused analysis using Ben Thompson’s Capital‑T Team Test to evaluate NBA contenders...