Streaming Made Easy

Streaming Made Easy

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European take on the global streaming video business in a concise, operator-focused format.

Holywater Tech's Pocket TV Playbook
NewsApr 30, 2026

Holywater Tech's Pocket TV Playbook

Holywater Tech, a six‑year‑old media startup, runs an end‑to‑end pipeline that turns a books platform with over a million monthly users into AI‑generated series in just two weeks, feeding its My Drama streaming service. My Drama now boasts close to...

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How TV Learned to Underprice Itself
NewsApr 23, 2026

How TV Learned to Underprice Itself

The smart‑TV platform V, formerly VIDAA and now on 50 million connected sets, unveiled its V Index at the StreamTV Europe conference in Lisbon. V Index is an open‑source initiative to reconcile the pricing gap that occurs when the same viewer is measured...

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The 40% Attention Gap Hiding Inside YouTube
NewsApr 7, 2026

The 40% Attention Gap Hiding Inside YouTube

Vevo senior director Richard Brant warns that advertisers often mistake Vevo’s premium music‑video network for a generic YouTube channel, overlooking the distinct viewing contexts on the platform. Research commissioned by Vevo with Amplified Intelligence found a 40% uplift in viewer...

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Why Your Video Strategy Has a Scale Problem
NewsApr 2, 2026

Why Your Video Strategy Has a Scale Problem

Olivier Reynaud, former Teads executive, launched Aive to solve the video‑scaling dilemma facing brands and agencies. Netflix’s production of 1.5 million distinct Stranger Things trailer versions highlights the impossibility of manual editing at such volume. Aive’s platform converts video into data,...

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What Premium Actually Buys You on CTV
NewsMar 11, 2026

What Premium Actually Buys You on CTV

Premium CTV inventory, while more expensive, offers advertisers higher-quality audience engagement. Vevo, partnering with measurement firm Amplified, has produced rigorous attention data demonstrating that premium placements deliver longer view times and stronger brand recall. The partnership’s findings provide concrete evidence...

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Spain's Free Streaming Map
NewsMar 10, 2026

Spain's Free Streaming Map

Spain has emerged as Europe’s FAST (Free Ad‑Supported Streaming TV) leader, with 35% of adults using free streaming services each month. Omdia forecasts FAST revenues at $32 million in 2025, nearly doubling to $65 million by 2030. Local broadcasters such as RTVE...

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